We made a competitive analysis by checking services for marketers, online canvas-based services such as photo or web editors (wix.com, mailchimp.com, pixlr, befunky etc.) and checked their advantages and disadvantages. Conducted an analysis and brought the concept of how the interface can be decluttered and become more functional
The challenge was that the service at that time already had a user base. We were afraid to scare it off with abrupt global changes, so we first integrated the new design style into the existing interface, not changing the layout drastically and looked at how the customer’s customers would react to it. Iterativelly, we made edits and improved the screens.