LungPass is a smart stethoscope paired with an app, which helps monitor patients with COPD and asthma, and detects respiratory abnormalities.
Lungpass gives you the ability to take care of your children and family members’ health, assess their current condition, and determine when a doctor’s consultation is needed.
The initial design of the app was created in accordance with outdated guidelines: the functionality was already there, but was too hard for users to understand.
The concept of the app was not “on-brand,” which could eventually harm the company’s image.
Our main goal was to analyze the difficulties users might face while using the app, change the workflow to make it user-friendly, and create a new design concept.
In the end, we decided to completely redesign the app, and build its functionality and layout based on feedback from the client and their customers.
We were open to experimenting with different design concepts, but the main goal was to fit the app to the brand’s identity while making it as accessible as possible for the users.
A fair number of teams can come up with beautiful layouts. Where Benkendorf Group stands out is that they go far beyond design per se (awesome as it is) and deliver a product that serves business purposes brilliantly.
The initial discussions with the client helped us answer the following questions: how did they envision the app, what were their primary goals for the redesign, and how could they be achieved?
Next, we turned to their customers, potential competitors and similar services, and conducted thorough research based on the data we collected from them. Our analysis revealed the strengths and weaknesses of the LungPass app, and allowed us to come up with significant positive changes to its workflow and design.
Our analysis showed that multiple actions on multiple screens were confusing for most users and negatively impacted their experience with the app, so we decided to put the evaluation process on one screen and make that step shorter and easier for them.
A highly technological device like this depends on the ability of each user to properly record their breathing. This problem required an in-app solution.
We created a dynamic training module with an additional set of breathing examinations which would allow people to conduct examinations properly and get more accurate results.
At first, the survey was divided into two parts: a set of questions for monitoring specific diseases, and a diagnostic questionnaire. It was too long and complicated for users lacking a medical background. To improve this process, we developed a set of flashcards which were dynamic, interesting and understandable for everyone.
We rewrote the doctors’ advice, replaced the pictures of muscular models on the screens with more realistic people, and created another set of flashcards to show users where to start and how to use the app.
We wanted to make sure that the app fit the core concept of the brand: a professional medical tool created by doctors for in-home use and active monitoring. To make sure it was also intuitive and user-friendly, we tested all the features on ourselves, our families, and potential customers who would use the device.
In three months, the initial goal was achieved: we designed an intuitive app which was “on brand,” displaying the values of the company and enhancing the users’ experience.
The customer engagement rate was increased thanks to the app’s new functionality, which meets the customers’ needs and helps them overcome the difficulties of learning to use a new high-tech device.
We hired Benkendorf Group to create our company’s brand and identity, and develop our website and mobile app. Our aim was to present a world-class product, attract investments and ensure the company’s growth. We achieved all of the above in cooperation with Benkendorf Group.