LungPass pairs a smart stethoscope with an app so families and doctors can track lung health, spot danger early, and decide when a visit is needed.
Challenge
Early MVP was off-brand and too clinical for families. Multi-screen exam flow confused users; 60 % dropped before recording. Brand lacked a clear, reassuring voice for non-tech patients.
Three lean sprints
Research and positioning
Focus User interviews, competitor scan, clinical-accuracy claims