North-American B2B sales reps +1.5 × demo requests in 90 days

Why did leads vanish?

Old site lost trust, hidden team, buried pricing, 
68 % bounced on “About”.

What did we ship?

  • Video hero and proof tiles
  • Tier selector 1 , 2, 3
  • Case-study grid
  • HubSpot-ready Webflow CMS

Show the real reps first, hero photo, live map of 
U.S./Canada staff, instant CTA.

Challenge

We saw the solution in taking the high level of expertise of this company and its team and build the design concept around it. Our mission was to create a design for a company that is a long-term actor on the market, and their website should have been associated with corporate culture and ethics. Another important issue that we wanted to address, is the text on the website and its visual representation to make it not just readable but interesting to read.

Additionally, multiple conversion elements were created, which would show the potential customer that they’re creating a personalized offer based on the information from the filled forms.

Built in three lean sprints

Discovery

analytics and 5 interviews

UX and copy

map, tiers, Clutch tiles

Build

Webflow, client edits twice a week

All timelines were met, although the schedule was pretty tight. Communication with the team was good, even though we had 7 hours time difference

Vito Vishnepolsky,

CEO Martal Group

1.5 × more demos, 4 × more organic traffic

Plus FT #51 fastest-growing company in the U.S. & Canada 2023.

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