WerbeVelo — manage every ad-bike in one tab.
The WerbeVelo Console tracks riders, ads, and photos in one place.
Why did spreadsheets break?
Once the startup left its first city, email updates collapsed.
The aha moment
Staff cared about clean ad photos, not raw CSVs.
What we shipped
Driver + bike database
One-click photo moderation
Mileage and payout reports
Lean sprints
Discovery and prototype in two weeks, MVP live in week 6.
Did it scale?
Network jumped from one to five cities; rider base doubled in six months.
