WerbeVelo — ride a free ad-bike, earn cash
From one to five German cities in six months.
Why build an
app?
Bikes were ready, but riders needed tracking, payouts and support.
What changed behaviour?
Live points and progress bars turned casual trips into daily commutes.
Built with Lean sprints
Sprint length: one week
Prototype and ride-flow.
Dual-platform MVP.
Pilot release + ASO.
Measurable impact
Service grew from one to five German cities; rider base doubled.
WerbeVelo App
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